drupal marketing

Headless Drupal and SEO: What Marketers Need to Know

Decoupled Drupal Has SEO Implications

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...

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How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings

Why AMP is Important for the Marketer

Mobile users are not patient! More than 71% of mobile users delete emails immediately that don’t render well on a mobile device, 74% will only wait 5...

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8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.

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Setting Up Your Drupal Site to Handle Marketing Content

An overview of Drupal's architecture and how Marketer's can use it to full benefit

It’s important for a Marketer to fully understand how Drupal is put together. Understanding the different systems and layers will help you make better marketing decisions and build content that takes full advantage of Drupal.

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How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature

Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?

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Google Advanced Image Search and Drupalicon Halloween Fun

The Drupalicon, Drupal’s official logo, is a point of pride throughout the Drupal community. What better device than the Drupalicon itself could be used to communicate the value in using Google’s Advanced Image Search features? We created five Drupal twists to classic Halloween images to illustrate the breadth of Google Advanced Image Search’s database.

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Using the Drupal Scheduler Module for Blog Marketing

The Drupal Scheduler Module is an invaluable tool for busy bloggers and content marketers. In this Volacci tutorial, Leigh Carver gives a quick rundown on using the scheduler to organize your blog posts for future publishing.

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Marketers’ Uses for Drupal Rules Module

Flexible if/then framework can supercharge your Drupal Marketing

Drupal is known as the most flexible content management system. It is commonly regarded as both a blessing and a curse that, with Drupal, design is limited only by the imagination, coupled with the ability to actually implement what the mind imagines. Drupal’s flexibility extends way past design though, allowing savvy site owners an opportunity to use the platform as the core of both an online presence and a digital marketing hub. One tool that we’ve recently revisited for new practical applications is the Drupal Rules Module.

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Share User Generated Social Media Content Risk Free by Embedding Posts

As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.

Read this article: Share User Generated Social Media Content Risk Free by Embedding Posts

Increase Engagement with Questions on Thank You Pages + a Drupal How-to

One of a digital marketer's primary goals is to increase visitor engagement throughout a site. An often overlooked opportunity for increasing engagement is on a Thank You page. Thank You pages are the landing pages a user first sees after performing an action on a website, like downloading content, subscribing to a newsletter, or making a purchase.