Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
It’s important for a Marketer to fully understand how Drupal is put together. Understanding the different systems and layers will help you make better marketing decisions and build content that takes full advantage of Drupal.
Read this article: Setting Up Your Drupal Site to Handle Marketing Content
Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Similarly, for Drupal marketers, our user accounts are the crest to our knight’s shield, or the buckle on our cowboy’s belt; a distinctive mark by which we shall be known and remembered. So, why not combine these powers by making including social sharing buttons and a Drupal user account link in the signature line of every email you send?
The Drupalicon, Drupal’s official logo, is a point of pride throughout the Drupal community. What better device than the Drupalicon itself could be used to communicate the value in using Google’s Advanced Image Search features? We created five Drupal twists to classic Halloween images to illustrate the breadth of Google Advanced Image Search’s database.
Read this article: Google Advanced Image Search and Drupalicon Halloween Fun
The Drupal Scheduler Module is an invaluable tool for busy bloggers and content marketers. In this Volacci tutorial, Leigh Carver gives a quick rundown on using the scheduler to organize your blog posts for future publishing.
Read this article: Using the Drupal Scheduler Module for Blog Marketing
Drupal is known as the most flexible content management system. It is commonly regarded as both a blessing and a curse that, with Drupal, design is limited only by the imagination, coupled with the ability to actually implement what the mind imagines. Drupal’s flexibility extends way past design though, allowing savvy site owners an opportunity to use the platform as the core of both an online presence and a digital marketing hub. One tool that we’ve recently revisited for new practical applications is the Drupal Rules Module.
Read this article: Marketers’ Uses for Drupal Rules Module
As the digital marketing landscape begins to settle, the lines between content and social media messages are becoming increasingly mixed. Marketers who are looking for a risk-free way to post user-generated social media content should embed posts directly to their blogs, articles or web pages. This blog post teaches Drupal marketers how to embed social media posts.
Read this article: Share User Generated Social Media Content Risk Free by Embedding Posts
One of a digital marketer's primary goals is to increase visitor engagement throughout a site. An often overlooked opportunity for increasing engagement is on a Thank You page. Thank You pages are the landing pages a user first sees after performing an action on a website, like downloading content, subscribing to a newsletter, or making a purchase.
Read this article: Increase Engagement with Questions on Thank You Pages + a Drupal How-to
There were several significant announcements about Drupal 8 in Munich this week. It's looking like the next major revision of the CMS is going to bring a lot of usability and functionality to the Marketers of the world. Here're the money quotes:
...the Drupal core programmers have been busy and at Drupalcon Munich, a series of significant usability and feature upgrades in the works for Drupal 8 have been demonstrated. These improvements are sure to please CMOs and CTOs alike.
This one really gets me excited for our marketing clients:
Content creation in Drupal 8 will be greatly simplified for less technical users. Drupal 8 will provide easier layout control and facilitate gorgeous designs with practically no coding. All of these features will greatly lower the learning curve for new developers.
It's looking like a huge step in the right direction for the community.