drupal marketing NEWS

Headless Drupal and SEO: What Marketers Need to Know
Decoupled Drupal Has SEO Implications
Ben Finklea Thu, 08/17/2017 - 10:12

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch.

How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
Why AMP is Important for the Marketer
Ben Finklea Thu, 07/28/2016 - 11:00

Mobile users are not patient!

8 Ways Drupal Can Improve Your Website and Generate More Leads Ben Finklea Mon, 07/18/2016 - 11:00
Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
Setting Up Your Drupal Site to Handle Marketing Content
An overview of Drupal's architecture and how Marketer's can use it to full benefit
Ben Finklea Wed, 12/04/2013 - 12:18
It’s important for a Marketer to fully understand how Drupal is put together. Understanding the different systems and layers will help you make better marketing decisions and build content that takes full advantage of Drupal.