conversion optimization

The Scanner Eyes: Find Out Why This Title Is Too Long and Would Scare Away Readers Even If You Say Something They Want to Hear!

In performing conversion optimization analysis for our clients, the first thing that is always in the forefront of my mind is the nature of human eyes. What is the nature of human eyes?

Read this article: The Scanner Eyes: Find Out Why This Title Is Too Long and Would Scare Away Readers Even If You Say Something They Want to Hear!

3 Ways to Capture Your Competitors' Audience

a man on a boat casting a net into the sea representing a website capturing an audience

Just as there are many fish in the sea, there are many people surfing the internet. Your website (indeed, your whole SEO and marketing campaign) is your “fishing net” so the question isn’t whether or not your site’s purpose is to “catch fish”, the question is whether or not your “net” has any holes!

Read this article: 3 Ways to Capture Your Competitors' Audience

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