When I talk about Web Content Strategy around the water cooler at work, everyone stares at me like I’m speaking in tongues. That is because it is a relatively new concept to most online businesses, including ours. While it has informally existed since the Web went public, content strategy is considered an emerging practice that few commit enough time and resources to in order to deliver a spectacular message to Web traffic -- that message being your website’s content.
Most organizations have more on their Web project plate than the website content strategy. These organizations (who are organized and prepared) have plenty of plans for the foreseeable future. These foreseeable Web projects–i.e. new service offerings, product releases, office expansions, and subdomain creations–could have a major impact on the overall strategy and implementation of your website’s content.
Read this article: How to Establish an Editorial Calendar for Your Website
More companies than care to admit have no idea how much branded content they are publishing on the Internet everyday, with even less knowing exactly where it all lives.
In our desire to deliver knowledge, news, and marketing messages to our target audiences, we often start pumping out content without too much worry about tracking where it resides, or about developing a solid strategy behind its purpose and delivery. Not only is this sloppy, it is irresponsible.
Read this article: How to Conduct a Content Audit of Your Website - The Content Inventory
Last month a few Volaccians had the pleasure of attending Web Content 2010 Conference in Chicago - a conference discussing the emerging field of content strategy and now you can connect content with real results. The conference was hosted by Duo Consulting, a Chicago-based consulting firm.
Many of the leading minds were there to share valuable knowledge, insight, and experience with up-and-coming online copywriters, editors, marketing communicators, and fellow strategists.
Volaccians who made it couldn't stop raving about how great this conference was, so I thought it would only be my duty to pass along what I can to you. Please join me after the jump for three videos of our favorite sessions from Chicago’s Web Content 2010 Conference, featuring BrainTraffic’s Kristina Halvorson, Predicate’s Jeff MacIntyre, and Content Marketing Evangelist Joe Pulizzi.
By now you’ve heard the digital cliche: “Content is King”. It may mean something to you or it may not. But chances are you are either here to be converted, or to sing with the choir. Shalom.
When websites seek business from online consumers, there is no better feeling than landing on the front page of Google. But when consumers find your site there and make that ever-so-satisfying click-through, what are kind of content are they going to find? Videos? Flash animation? Images and copy? What does it say about you as a company?
When you offer a product or service that fills a need for someone, you are also addressing a pain. Take a look at your homepage. Does the content stoke the fire of their pain or does the content soothe their ills?