Heard of content curation, but don't know how to get started? We give you the tools to hit the ground running.
Heard of content curation, but still aren't ready to bite the bullet? We make the case for why you should be curating content.
Read this article: [Podcast]Why Should I Curate Content?
Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast.
Read this article: [Podcast] What is Curated Content?
Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.
Read this article: [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.
This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing...
Read this article: The How and Why of Content Marketing Metrics
This brief video looks at the concepts of content marketing, as applied in a way we've all seen before - a grocery store magazine. We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. Anyone know where to get some popcorn?
Read this article: Content Marketing Explained
Read this article: How to Distribute Your Content (The Right Way!)
Funny websites consistently have higher traffic and a greater quantity of viral content than their serious counterparts. Cracked.com’s article views average in the millions, and comic strip The Oatmeal has a following of more than 800,000 people on Facebook. And, perhaps most importantly, their content is constantly going viral.
Curating content is a great marketing tool, and one that's rapidly catching on. In this blog entry, I'm going to cover the three areas of benefit when it comes to content curation: your customers, your brand, and your SEO.