content strategy

[VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study

Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.

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The How and Why of Content Marketing Metrics

Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.

This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing your...

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How to Distribute Your Content (The Right Way!)

Image from freedigitalphotos.netAt Volacci, we pride ourselves on our processes. Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.
 
You may have noticed we've recently really picked up our content creation and regularly begun publishing and distributing new content...

Read this article: How to Distribute Your Content (The Right Way!)

Why Should I Implement Content Curation for My Brand?

 

Man at computer wondering about Curated content.
 
 
If you follow Volacci on social media or talk to us more than once in a blue moon, you've probably heard us mention content curation. Effective digital marketing strategies include content curation as a key component-- so if you aren't curating, or if you don't know what content...

Read this article: Why Should I Implement Content Curation for My Brand?

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