[Podcast]How Do I Curate Content?
Heard of content curation, but don't know how to get started? We give you the tools to hit the ground running.
content strategy
[Podcast]Why Should I Curate Content?
Heard of content curation, but still aren't ready to bite the bullet? We make the case for why you should be curating content.
Read this article: [Podcast]Why Should I Curate Content?
[Podcast] What is Curated Content?
Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast.
Read this article: [Podcast] What is Curated Content?
[VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.
Read this article: [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
The How and Why of Content Marketing Metrics
Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.
This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing...
Read this article: The How and Why of Content Marketing Metrics
Content Marketing Explained
This brief video looks at the concepts of content marketing, as applied in a way we've all seen before - a grocery store magazine. We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. Anyone know where to get some popcorn?
Script:...
Read this article: Content Marketing Explained
How to Distribute Your Content (The Right Way!)
At Volacci, we pride ourselves on our processes. Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.You may have noticed we've recently really picked up our content creation and regularly begun publishing and distributing new content...
Read this article: How to Distribute Your Content (The Right Way!)
Laughter is the Best Medicine (for Your Content Strategy)
Funny websites consistently have higher traffic and a greater quantity of viral content than their serious counterparts. Cracked.com’s article views average in the millions, and comic strip The Oatmeal has a following of more than 800,000 people on Facebook. And, perhaps most importantly, their content is constantly going viral.
Why Should I Implement Content Curation for My Brand?
If you follow Volacci on social media or talk to us more than once in a blue moon, you've probably heard us mention content curation. Effective digital marketing strategies include content curation as a key component-- so if you aren't curating, or if you don't know what content...
Read this article: Why Should I Implement Content Curation for My Brand?
Amplify Your Content Strategy
Content marketing is changing and 2013 will see a number of new developments in the way brands market. How can you get ahead of the content marketing curve? Try implementing these tactics to get ahead of the content marketing curve and become a digital trendsetter.
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