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The Content Inventory
More companies than care to admit have no idea how much branded content they are publishing on the Internet everyday, with even less knowing exactly where it all lives. In our desire to deliver knowledge, news, and marketing messages to our target audiences, we often start pumping out content without too much worry about tracking where it resides, or about developing a solid strategy behind its purpose and delivery. Not only is this sloppy, it is irresponsible.
By now you’ve heard the digital cliche: “Content is King”. It may mean something to you or it may not. But chances are you are either here to be converted, or to sing with the choir.