Press Releases Aren’t Your Grandpa’s Marketing Tool
The press release has come a long way since it was invented in 1906-- and is still a relevant, high-ROI way to get out the word about your company.
content seo
Why Should I Implement Content Curation for My Brand?
If you follow Volacci on social media or talk to us more than once in a blue moon, you've probably heard us mention content curation. Effective digital marketing strategies include content curation as a key component-- so if you aren't curating, or if you don't know what content...
Read this article: Why Should I Implement Content Curation for My Brand?
How to Sell Search & SEO to Your Boss
Selling search and SEO to the C-level suite can be difficult. Excitement about keywords and rankings is met with a blank stare, and you find yourself facing that difficult question: "how will this affect our profit?"
Save Your SEO With These Quality Indicators
Search Engine Watch just posted a list of website quality indicators that can damage your SEO. Their list was so good that we decided to share the best of what they wrote with you. Here are 6 indicators that can hurt your rankings, and what you can do about them.
Ex-Googler Talks Penguin, SEO, Spam, & More
Andre Weyher, an ex-member of Matt Cutts’ webspam team, was recently interviewed by Jayson DeMers on Search Engine Journal. Here’s what he had to say about Penguin, SEO, and spam.
Video SEO: Bringing Visibility to Invisible Content
The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.
Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips.
Read this article: Video SEO: Bringing Visibility to Invisible Content
Schema.org's markup language speaks to Google, Yahoo! & Bing
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.
Read this article: Schema.org's markup language speaks to Google, Yahoo! & Bing
Twitter SEO: Optimizing Tweets and Getting More Followers
Twitter can be used in a variety of ways, whether for personal enlightenment or marketing a business, skimming daily news or finding out what your kid sister ate for dinner last night. You can Tweet flippantly, you can Tweet corporately.
Twitter meets you where you are. That’s why it’s great.
Read this article: Twitter SEO: Optimizing Tweets and Getting More Followers
Promoting Your Blog With Simple, Honest Link Building
The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).
If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck.
Read this article: Promoting Your Blog With Simple, Honest Link Building
Google changes search algorithm, demands better content
"Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem," said Google fellow Amit Singhal and engineer Matt Cutts Thursday on the official Google blog.
Read this article: Google changes search algorithm, demands better content
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