“Fresh Content” has been one of the hottest terms thrown around SEO and content marketing circles for the past few years. Posting fresh content is the practice of regularly publishing new items to a website or blog that search engines recognize as new. Google has lead the way in making fresh content a priority for webmasters, but little is known about what the best practices for fresh content actually entail, which is why I decided to research the topic in depth and share my findings.
Read this article: “Fresh Content” Explained
Don't create content just because you need to update your website. Create content that is helpful to your readers.
Read this article: Superpowered Digital Content Marketing
New research shows the emotional value brands offer via their product overwhelmingly drives customer preference. It may come as a shock that almost 25% of respondents' buying decisions rely upon the emotional pleasure that having a product brings, but research from Creston Limited "Brand Enrichment" shows just that.
Instead of scrambling to put together white papers, webinars, podcasts and videos one at a time, what if you took a step back, made a plan and distributed these digital assets strategically?
The idea that advertisers can create editorial content has gained an amazing amount of momentum over the past two years. Even brands that don’t have dedicated editorial teams have begun tapping journalists to create “native ads,” or promotional stories that are in many ways indistinguishable from the journalistic content alongside which they appear.
Good marketing is quickly becoming nearly indistinguishable from good storytelling. Products have narratives, detailing the conflicts of customers and the resolutions that those products provide. Visual media is becoming especially crucial in the new storytelling marketing; having compelling visual content that aligns with your brand, your products, and your story can be a powerful tool in your marketing arsenal.
Curating content is a great marketing tool, and one that's rapidly catching on. In this blog entry, I'm going to cover the three areas of benefit when it comes to content curation: your customers, your brand, and your SEO.
Read this article: Why Should I Implement Content Curation for My Brand?
Content marketing is changing and 2013 will see a number of new developments in the way brands market. How can you get ahead of the content marketing curve? Try implementing these tactics to get ahead of the content marketing curve and become a digital trendsetter.