Heard of content curation, but don't know how to get started? We give you the tools to hit the ground running.
AMC’s Breaking Bad marketing department doesn’t need a vial of ricin to kill the competition, they are dominating Sunday nights right now with a content marketing strategy more potent than a batch of Walter White’s finest product. Here are 5 content marketing techniques you can learn from Breaking Bad.
Read this article: 5 Ways Breaking Bad is Killing the Competition with Content Marketing
Heard of content curation, but still aren't ready to bite the bullet? We make the case for why you should be curating content.
Read this article: [Podcast]Why Should I Curate Content?
Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast.
Read this article: [Podcast] What is Curated Content?
Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. Learn about this social commerce tool: what it does, how it works and what it will do for your business and content strategy.
Read this article: Social Currency: Pay with a Tweet
Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.
Read this article: [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
Learn valuable tips on how to get more mileage out of your content marketing strategy with repurposed content.
Read this article: Reduce, Reuse, Repurpose Content
Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.
This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing...
Read this article: The How and Why of Content Marketing Metrics
This brief video looks at the concepts of content marketing, as applied in a way we've all seen before - a grocery store magazine. We look at the ways that a successful chain store is able to educate, engage and inform their customers while still meeting their marketing goals. Anyone know where to get some popcorn?
Read this article: Content Marketing Explained
With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.
It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.