content marketing

5 Ways Breaking Bad is Killing the Competition with Content Marketing

AMC’s Breaking Bad marketing department doesn’t need a vial of ricin to kill the competition, they are dominating Sunday nights right now with a content marketing strategy more potent than a batch of Walter White’s finest product. Here are 5 content marketing techniques you can learn from Breaking Bad.

Read this article: 5 Ways Breaking Bad is Killing the Competition with Content Marketing

[VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study

Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.

Read this article: [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study

The How and Why of Content Marketing Metrics

Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.

This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing...

Read this article: The How and Why of Content Marketing Metrics

The Advent of Tumblr and Its Place in Social Media Marketing

With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. Not much, but Yahoo’s CEO, Marissa Mayer, is making an active effort to revamp the tech giant’s image.

It only makes sense that she would set her sights on one of the youngest, most up-and-coming social platforms around. Perhaps you should, too. Many people above the age of 25 may not know exactly what Tumblr is what it does. But learning about what it can do for your content marketing efforts may just earn you a coveted spot with the 18-25 set.

Read this article: The Advent of Tumblr and Its Place in Social Media Marketing

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