What measurements should every writer know when planning their content marketing strategy? For creative types worried about delving into analytics, it doesn't have to be painful. Here are important, no-math measurements that can help every content marketer do his or her job better.
content marketing strategy
Check out some ways to distribute your content that go beyond the usual social network sharing and search engine optimization techniques!
Read this article: 3 Ways to Distribute Your Content that Aren’t Social Sharing or SEO
Storytelling can be a powerful content marketing tool. Why is that, and what can ordinary brands with ordinary budgets do to make their content marketing efforts extraordinary?
Read this article: Boost Your Content Marketing With Bold Storytelling
Remember when Michael J. Fox became a huge movie star, but Family Ties was only a few episodes short of syndication, so they made like 6 clip shows in one season? Sometimes it can be fun to revisit things we've already seen before! Often times, it can also be extremely valuable to make sure your content stays in rotation for years to come.
Read this article: Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
AMC’s Breaking Bad marketing department doesn’t need a vial of ricin to kill the competition, they are dominating Sunday nights right now with a content marketing strategy more potent than a batch of Walter White’s finest product. Here are 5 content marketing techniques you can learn from Breaking Bad.
Read this article: 5 Ways Breaking Bad is Killing the Competition with Content Marketing
Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.
Read this article: [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.
Read this article: Strategies for Naming Your Newsletter
In this podcast, Volacci's marketing experts Erik Wagner and Chris Gaffney discuss collaborative content creation and project management. While using the real-life example of their popular Newsletter Best Practices 2013: Email Marketing eBook, the two offer a series of tips and strategies to help marketers spread the success and responsibilities of high quality content creation among members of a marketing team.