content marketing strategy

Overcoming arithmaphobia for content marketing success

What measurements should every writer know when planning their content marketing strategy? For creative types worried about delving into analytics, it doesn't have to be painful. Here are important, no-math measurements that can help every content marketer do his or her job better.

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Repurposing Content Tip: A Lesson in Clip Shows from Family Ties

Remember when Michael J. Fox became a huge movie star, but Family Ties was only a few episodes short of syndication, so they made like 6 clip shows in one season? Sometimes it can be fun to revisit things we've already seen before! Often times, it can also be extremely valuable to make sure your content stays in rotation for years to come.

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5 Ways Breaking Bad is Killing the Competition with Content Marketing

AMC’s Breaking Bad marketing department doesn’t need a vial of ricin to kill the competition, they are dominating Sunday nights right now with a content marketing strategy more potent than a batch of Walter White’s finest product. Here are 5 content marketing techniques you can learn from Breaking Bad.

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[VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study

Once a business or marketer adapt content marketing, they get it. But many businesses are too busy to take the time up front to fully understand the value and techniques involved with content marketing strategy. One of my biggest challenges as a proponent of content marketing is helping small and medium sized business owners understand the many tangible values that a content marketing strategy can offer. This video is designed to use the example of Southwest Airlines' content marketing efforts to explain how companies can use digital content to reimagine the consumer or client experience, further engage their audience, and strengthen their brand identity.

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Strategies for Naming Your Newsletter

A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.

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Podcast on Digital Content Collaboration and Project Management

In this podcast, Volacci's marketing experts Erik Wagner and Chris Gaffney discuss collaborative content creation and project management. While using the real-life example of their popular Newsletter Best Practices 2013: Email Marketing eBook, the two offer a series of tips and strategies to help marketers spread the success and responsibilities of high quality content creation among members of a marketing team.

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Will Gmail Tabs Affect Your Email Marketing Strategy?

With the rollout of Gmail's new tabs functionality, a number of email marketers are nervous. Users can choose to organize emails into up to 5 tabs including Primary, Social, Promotion, Updates, and Forums-- with most newsletters and email marketing efforts being siphoned automatically into Promotion, at least at first. A number of newsletter marketers are nervous that their emails will languish away in a heap behind the "Promotion" tab wall.
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