content marketing

Content types are a marketer’s best friend… right until they get out of hand. What starts off as a few custom content types can easily get out of hand once a Drupal website has been around for a year or two. So what can a marketer do to get things under control?

Lullabot talked recently about a great module that allows for content type groups, which lets administrators define groups of content, and makes it...

Anyone who has ever been to a garage sale or a flea market can tell you, get there early if you’re looking for the best bargain. Why? Because the professional pickers, those most astute at finding value amidst the clutter, swoop in at the earliest possible moment and take the best deals for themselves. In many ways, the online world works the same way. Early adopters often find themselves richly rewarded for being the first to the market, while latecomers stroll through holding their significant other’s hand and talking about how to fix up the junk that remains.

As a marketer, I've posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. I've learned that not every CMS is created equal-- and developed the opinion that, for content marketers, Drupal is the platform to use. I don't just say this because I work at a Drupal marketing firm, either. From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake.

Check out some ways to distribute your content that go beyond the usual social network sharing and search engine optimization techniques!