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A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.

I discussed the Mona Lisa’s smile - the “knowing smile”. When you look at her, she’s looking at you and she is subtly letting on that she knows something no one else knows; well, at least you don’t know it.