content marketing

We like great content - even if it's not our own. Here's an excellent infographic from Copyblogger.

Content types are a marketer’s best friend… right until they get out of hand. What starts off as a few custom content types can easily get out of hand once a Drupal website has been around for a year or two. So what can a marketer do to get things under control?

Lullabot talked recently about a great module that allows for content type groups, which lets administrators define groups of content, and makes it...

The press release has come a long way since it was invented in 1906-- and is still a relevant, high-ROI way to get out the word about your company.

Anyone who has ever been to a garage sale or a flea market can tell you, get there early if you’re looking for the best bargain. Why? Because the professional pickers, those most astute at finding value amidst the clutter, swoop in at the earliest possible moment and take the best deals for themselves. In many ways, the online world works the same way. Early adopters often find themselves richly rewarded for being the first to the market, while latecomers stroll through holding their significant other’s hand and talking about how to fix up the junk that remains.

Netflix has overtaken HBO in the number of paid subscribers, causing many media analysts to view this as the start of an epic battle for the future of video entertainment. Many lessons can be learned from Netflix's plans to double investment in original content during 2014; lessons which show why they are still standing strong, and their former adversary Blockbuster, is lost to the realm of nostalgia.

As a marketer, I've posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. I've learned that not every CMS is created equal-- and developed the opinion that, for content marketers, Drupal is the platform to use. I don't just say this because I work at a Drupal marketing firm, either. From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake.

One of the most important things that we do as marketers is keep on top of trends. The speed at which a marketer spots new stories, viral posts, and behaviors is what separates the good from the elite. So how can you be quicker to spot trends in your industry’s news cycle? This blog has some habits and tools to keep you at the top of your game and at the front of the pack.

Check out some ways to distribute your content that go beyond the usual social network sharing and search engine optimization techniques!

With a Drupal website and the handy Schema.org module, getting your content to stand out is easier than you might think.

Do you have some valuable content you've forgotten about? Time to jog your memory and bring it back!