Netflix has overtaken HBO in the number of paid subscribers, causing many media analysts to view this as the start of an epic battle for the future of video entertainment. Many lessons can be learned from Netflix's plans to double investment in original content during 2014; lessons which show why they are still standing strong, and their former adversary Blockbuster, is lost to the realm of nostalgia.
Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.
This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing...
Read this article: The How and Why of Content Marketing Metrics
If you’re struggling to come up with ideas for your new content marketing strategy, apply this four-step development process that just about guarantees someone is going to care about what you have to say. Here’s what you need to do:
Good marketing is quickly becoming nearly indistinguishable from good storytelling. Products have narratives, detailing the conflicts of customers and the resolutions that those products provide. Visual media is becoming especially crucial in the new storytelling marketing; having compelling visual content that aligns with your brand, your products, and your story can be a powerful tool in your marketing arsenal.
The five facets of extremely shareable content are key to take into account when you are creating a new blog entry, video, webinar, podcast, or whitepaper. Here are your must-include considerations when generating high-quality, high-impact content.
Read this article: What is Content Curation, Why Should I Care, and How Does it Work?
Marketing research agency nRelate has released a report with great news for digital content marketers. More than three-quarters of online adults in the US say they have clicked on links to related stories in the past three months. Americans are gravitating toward an exploratory, contextual information-discovery process.
The Windows 8 overhaul is the most dramatic change to the Windows interface since Microsoft brought out Windows 95. Though some traditional desktop components remain available on the new Windows 8, the platform has been designed to be scalable across desktop, tablet, and mobile devices, meaning that it could be easier than ever for brands to have a massively cross-platform strategy. The Drum reports on some of the new features, and what that could mean for brands.