content development

Netflix’s Meteoric Rise is a Testament to the Power of Original Content

Netflix has overtaken HBO in the number of paid subscribers, causing many media analysts to view this as the start of an epic battle for the future of video entertainment. Many lessons can be learned from Netflix's plans to double investment in original content during 2014; lessons which show why they are still standing strong, and their former adversary Blockbuster, is lost to the realm of nostalgia.

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The How and Why of Content Marketing Metrics

Content marketing is all the buzz in the digital marketing sphere these days and understanding the impact of the content produced for your site is critical. Spinnakr.com recently created a free, downloadable Google Analytics dashboard highlighting important blog traffic data.

This slideshow covers the importance of key metrics in Google Analytics to consider when analyzing your...

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What is Content Curation, Why Should I Care, and How Does it Work?

 
Curating content isn’t just reposting old newspaper clippings.
 
If you follow Volacci on social media or talk to us more than once in a blue moon, you've probably heard us mention content curation. Effective digital marketing strategies include content curation as a key component-- so if you aren't curating, or if you don't...

Read this article: What is Content Curation, Why Should I Care, and How Does it Work?

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