content creation

Knowing Your Audience: The Humanistic Type

Welcome to Week 4 of our new series: Knowing Your Audience.

This week: The Humanistic Type

Humanistic types have a very "do-it-yourself" attitude and tend to put others' needs before their own. They are very creative and entertaining. They enjoy having personable relationships with others and thrive on human interaction. Typically they are slow to come to a decision.

Read this article: Knowing Your Audience: The Humanistic Type

Knowing Your Audience: The Spontaneous Type

Welcome to Week 3 of our new series: Knowing Your Audience.

This week: The Spontaneous Type

Spontaneous types rely on their senses and "gut reactions" in every situation. They are available and flexible. They also place a high value on engaging personal interactions as well as the overall perceived value in any situation. These individuals appreciate the personalized touch and are always looking for exciting new opportunities. They dislike dealing with traditional details, and are usually quick to reach a decision. They fear missing anything life has offer.

Read this article: Knowing Your Audience: The Spontaneous Type

Knowing Your Audience

Many copywriters tend to believe that copy should speak to a broad audience and needs to appeal to as many types of people as possible. At Sprydev, we tend to believe the complete opposite. Copy written for a general audience tries to speak to many people, but it ultimately ends up speaking to no one.

Instead, try coming up with a few customer profiles of certain types of people your business attracts. How old are they? What do they do for a living? What are their personal views? How does your business satisfy their needs?

Read this article: Knowing Your Audience

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