When you are getting your office organized you probably start by filing the stuff that is easy to categorize. IRS statements go in the IRS statement file and so on. Once you have finished with the easy stuff you move on to the less intuitive items and eventually you end up with some things that you either throw out or put in a Miscellaneous file.
One very important feature that is missing from many websites is relevant content. A website can have all of the other SEO related features in place, but if the content is not relevant, people will not stay. Not only that, but they will never come back.
Read this article: The importance of relevant content
Whether you are describing your product and services or writing blog entries, you have to provide quality content. Many SEO practitioners will focus on what the search engines and their various robots will see. This is important, but we can't forget about our human readers! The search engines can send us traffic but if we don't provide quality content, the visitors will leave and our traffic is then useless.
Read this article: Provide good content
"Special text" is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content when it comes to search engines. So, when creating content, use this technique to not only attract the reader's eye to key points, but also to let search engines know that this page contains information about the keywords.
Read this article: Special Text
When creating content, writers use H1, H2, etc. to design headings for each page. When writing your headings, it is important to be concise in the wording. If you have a 2 keyword phrase and the heading is 10 words long, your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.
Read this article: Heading Tags
Writing compelling copy that converts visitors is an art. If you have an "average" writer with little copywriting expertise, chances are you are missing out on a significant amount of new customers! Just read this fantastic argument presented by Beanstalk, Inc.:
Read this article: Do You Have A Writer on Staff?
This is the final week of the "Knowing Your Audience" series, and I hope that some of you found this information helpful. As I mentioned at the beginning, the goal is to create 1 or 2 specific customer profiles before designing your web copy. You should then write to those specific people with all of their personality traits in mind. If you write to a general audience, you are really writing to no one and your words will be much less effective.
So, without further ado, here are the questions competitive types want answers to. They want to know the "Whats."
Read this article: Knowing Your Audience: Questions the Competitive Type Asks
Humanstic types like to know Who, How, and Why...
•Who uses your products/service?
•Who are you? Tell me who is on your staff, and I'd like to see bios.
•How will you make me feel during the buying process?
•What have others said about you?
•Are you trustworthy?
•Do your values align with mine?
Read this article: Knowing Your Audience: Questions Humanistic Types Ask
When writing content for spontaneous people, here are a few questions they'll want answers to in your copy:
*How quickly can I take action and achieve my goals?
*How will this let me have more fun in life?
*Can you make my choices easy and clear?
*Can your product be customized?
*Is your service better than the competition?
*How soon can I expect results?
Read this article: Knowing Your Audience: Questions Spontaneous Types Ask
As we mentioned earlier in the "Knowing Your Audience" series, Methodical types rely on preparedness and organization to guide their decision-making process. They like to know the HOW of your business. In other words, when they're reading your website, here are the questions they want answered:
•What’s in the fine print?
•How does this work?
•What process do you use?
•Can you take me through this step-by-step?
•I need details!
•What are the product specs?
•Prove it to me!
•What is your guarantee?