The infographic, The Global Appeal of Angry birds (A Story of Psychology, Sociology and Addiction), was shared by Mashable via blog where it was then tweeted, Facebooked, plus one’d, stumbled upon, pinned, linked, and tumbled over 40,000 times. With that kind of street cred, it’s not a surprise that the infographic was nominated by Sodahead as a finalist for Best Infographic of 2011.
So what about this piece of content compelled so many of us to click that mouse and pass it on? And what marketing nuggets can we glean from it?
By the people, for the people
As the infographic points out, there are 300 million Angry Birds addicts and that number is projected to fly even higher--one billion before settling into a cruising altitude. That huge number represents the infographic’s core audience.
With that, not only could AYTM be fairly confident that the infographic would be viewed, they also also know a little bit about what would resound with their base demographic. Like any good marketer, they used the information to tailor the product especially to them, everything from editorial, layout, and design.
Lesson: Know your audience, pick their brains, and use that information for marketing good.
Valuable Content is Key
Part of the reason the infographic works is because all the information is centered around the theme (addiction) and tells the story of an addict: the psychology and sociology of users, what happens when addiction sets in, and finally, the hope of a cure (there’s not...apparently). The infographic isn’t cluttered by disparate data that isn’t part of the story, leaving more room for the content that does count.
Lesson: We live in the age of information so we need to choose wisely. Make sure the information adds to, not subtracts from, your title.
An infographic is like Pictionary--you have a set amount of time to engage the user and get them figuring out what you’re trying to say before they bounce off the page. A great infographic engages viewers with images and then uses text to clarify.
Lesson: Pictures first, copy second: use icons, universal symbols, drawings, charts and graphs that convey the information accurately. However, don’t sacrifice valuable information for the sake of aesthetics.