business development

If You Give the Beer Away for Free, They’ll Buy the 12 Pack

A few months ago, team Volacci headed down the road to the Real Ale Brewery in Blanco, Texas for a tour and some beer tasting. As we arrived, we were welcomed with the mini-pint of our choice. We went down the line of taps trying everything they had from Fireman's 4, to an Oktoberfest, and, my personal favorite, the The Highlander. After getting our mini-buzz on, we took a 30 minute tour of the facility. Our guide was one of the guys who actually brews the beer.

Read this article: If You Give the Beer Away for Free, They’ll Buy the 12 Pack

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