branding

Awesome Twitter Header Images

Enhance your brand on twitter with these simple steps.

Have you ever wondered how to create the cool Twitter picture combination so that your main profile image appears to seamlessly sit on top of the header image? Well in case you were wondering, here is a quick, easy-to-follow set of instructions with a screen recording depicting how to do this.

What you need to do this task:

  • Pixelmator or other photoshop-like program
  • Twitter login info
  • creativity
  • 2 images you wish
  • ...

Read this article: Awesome Twitter Header Images

How to Change Your Drupal Site’s Theme Color with the Color Module

We’ve had so much interest in Leigh Carver’s incredible blog post The Psychology of Color and Your Brand, that I thought it might be good to review the Color Module, the easiest way to change the color of your Drupal theme. With the Color Module, Drupal site owners can pick from a wide variety of color options for features such as links, backgrounds, text, buttons and more.

Read this article: How to Change Your Drupal Site’s Theme Color with the Color Module

A Personal Branding Home Run: Putting Your Author Photos on Google - A Step-by-Step Walkthrough

photos in SERPs

Marketers for all kinds of companies are starting to see their competitors’ faces on the Google search pages next to the results, and it’s making all the difference. Studies show that having a photo next to your search result improves clickthrough rates by, at times, up to 400 percent. It adds credibility to your personal and professional brand, and it adds something aesthetic to the search result to make it stand out from the others.

“But what kind of nebulous spells are they casting to get their photos there?” you might ask. Google has actually made this process much easier than it used to be, and now incorporates Google Plus and a few other quick tasks to get it done.

So you want your photo appearing next to your blog post and/or webpage results? 

Here is the step-by-step walkthrough.

1. Create a Google Plus profile
The entire process hinges upon your having a Google Plus profile, so if you don’t have one, set one up real quick. A few things to remember:

  • Your Google Plus profile photo must match the one that appears on your website bio
  • When filling out your profile, add a link to your website to the “Contributor To” field

2. Create a bio page on your website
This can be a simple page that includes your photo, a brief bio and a link to your Google Plus profile.

3. For blog pages, place a byline with a link to the bio page on every post
A link over your name that points to a bio page gives Google’s crawlers more information about you, and helps provide a well-rounded batch of author information for better indexing.


 

4. Place the below code in the body content of the HTML (before or after the post)
<a title="Author Name" rel="author" href="https://plus.google.com/example-profile"></a>
<a title="Author Name" rel="publisher" href="https://plus.google.com/example-profile"></a>

For certain CMS, like Drupal or WordPress, it’s much easier to modify the theme and inject the above code into the body content, but, if necessary, you can manually place the code into the body text whenever you create a new page.

And that should do it. Give it a few days, post a new page and see if it works. Also, there is no guarantee that every post will include author information on the rankings page.

 

Read this article: A Personal Branding Home Run: Putting Your Author Photos on Google - A Step-by-Step Walkthrough

Social media wears many different hats. Should your company be wearing them too?

manyhats.jpg

Social media can be an engager, an adviser, an awareness raiser. It can build connections. Sometimes, it can burn bridges-- how many apologies have we seen for ill-received Twitter rants? But there is no doubt that social media, if used correctly can, and should, play an important role in your company. How do we know? Let’s take a look at how one of the big guns is utilizing social networks in its marketing campaigns.

Read this article: Social media wears many different hats. Should your company be wearing them too?

Leveraging Your Brand

Leverage_0.jpgI hate to hash up cliches, but it is hump day and there is always some nugget of truth behind any old saying. This hump day’s cliche is one I’ve been hearing quite a bit lately: Keep your friends close, and your enemies closer. It’s astonishing how true this statement can be. I had a question poses to me by a client the other day: Is it possible to rank high for a competitor’s brand name without mentioning them on my site, but through an external link? I would like to immediately squash the direct comparison of ‘your enemy’ and ‘your competitor’ before we go any further. I’m not drawing lines in the sand here for you to wage SEO war on www.kittendentist.com (doesn’t exist) but there is a way for you to benefit from your competitor’s brand name.

Read this article: Leveraging Your Brand

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