As traditional marketing venues become increasingly irrelevant, shoppers are using their own personal networks to decide whether or not to buy your product. Your customers are peer to potential buyers, so if you're not engaging your customers to make them ambassadors for your company, you're missing out on one of the most potent marketing strategies there is.
brand reputation management
It seems that 2012 was the year of viral videos, especially for brand promotion-- here's how you can learn from this year's successes.
As it turns out, even the United Nations isn't exempt from the occasional misfire. An employee mistakenly sent a tweet that could provoke the Palestine and Israel situation even further.
The Content Marketing institute recently posted a review of the social media year and the key takeaways that publishers can learn from. From trying to capitalize on the wrath of mother nature (Hurrican Sandy sales, anyone?) to handing the company keys over to an irresponsible intern, here are five lessons that brands learned this year about social media.
Planning for brand reputation and management in crisis situations is a very smart long-term investment for your company. When a crisis does hit the company’s brand, its good to have a plan in place to minimize damage and land on your feet. Here are some pointers on how to manage your brand during a reputation crisis.