White House Joins Pinterest, Markets First Family

White House Joins Pinterest, Markets First Family

December 11th, 2012
White House Joins Pinterest

The White House has joined Pinterest, unveiling the account whitehouse44 in a new move to market the first family across social media. The move is seen as part of a larger strategy to help the people of America feel closer to the first family.

According to a statement on WhiteHouse.gov, 
 
From the very beginning, President Obama and the First Lady have taken steps to make this the most open White House in history. “It’s the “People’s House,” said First Lady Michelle Obama, “It’s a place that is steeped in history, but it’s also a place where everyone should feel welcome. And that's why my husband and I have made it our mission to open up the house to as many people as we can."
 
On their "About" page, Pinterest bills themselves as a service that "lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes." The site has become a major hub for the spread of inexpensive, DIY crafts, decorations, and food, as well as spreading images from fashion, style, photography, and more.
 
The White House's entrance to the wide world of Pinterest is hardly the first family's initial foray onto the platform; First Lady Michelle Obama also joined Pinterest earlier this summer, and though it is generally maintained by her staff, pins from Obama are signed "-mo."
 
The White House's first (and sole) pin is of first dog Bo playing in the snow-- the image of an invitation to the White House Holiday Social on December 17. More pins will be unveiled on that day, though until then they ask the pinning community to tell them what they wish to see from the White House -- whether it's a board dedicated to their canine pal, DIY kid's crafts from Sasha and Malia, or even recipes from the President's own chef.
 
What do you think? Is joining Pinterest a smart move for the White House or does it come across as another social media gimmick? Let us know what you think in the comments.
 

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