Posted to Ben Finklea's blog on September 11th, 2012

What do the GoDaddy Outage, the iPhone 5 launch, and 9/11 have in common?

An interesting convergence of events came together this week. All are high profile in their own way and all serve as an excellent reminder of what it means to be a digital marketer and an entrepreneur in 2012. godaddylogo.pngFirst, GoDaddy, the venerable domain registrar of hyper-aggressive checkout sales tactics and sexy Superbowl ads fame, went down on Monday causing millions of websites to suddenly disappear from the Interwebs.

GoDaddy spokeswoman Elizabeth Driscoll said the outage began at around 1:25 p.m. EDT. By around 5:43 p.m. EDT, the website was back up and service was restored for the bulk of its customers. Driscoll said there was no loss of sensitive customer information such as credit card data or passwords and that the company was investigating the cause. Associated Press

911photo.jpegSecond, today is the 11 year anniversary of the attack on the World Trade Center. It is still a significant event in most people's lives but, it's not the 10-year anniversary and so it doesn't quite weigh on our minds as it did last year. If you want to remember that day, you can see the St. Louis Post Dispatch's original 9/11 coverage. Finally… apple_chrome_logo2.jpeg

"Analyst expect iPhone 5, which is widely expected to unveiled at Apple's media event on Wednesday, September 12, to be the biggest consumer electronics product launch of 2012 as well as the biggest device upgrade cycle in smartphone history. iPhone Hacks

As I read the news today, what I see are very different reactions to the same events: Whine about it, Move on, or Embrace it. Whiners are the perennial "I'm a victim" crowd. No matter what happens, it's not their fault. The "system" is just stacked against them. Circumstances always get them down. Those that move on take life as it comes. While it's a much lower stress path, it can still a form of victimhood. "There's nothing I can do about it so I might as well laugh about it," might be a common refrain. But, there is a time to move on. Just make sure you're doing it for the right reason. Then there are those that embrace events. Often entrepreneurs are the people who see the opportunity in any situation but they certainly don't have a monopoly on active embrace of an engaged life. SmallBizTrends wrote about the GoDaddy outage and captured all three reactions from around the web: Whine:

Some online business owners and operators didn’t bother to hide their fury. Editor Mike Daly not only vented his own frustration over the unnamed hacker who claimed responsibility for the attack, but shared the reactions of other angry business owners and managers. No matter what the motives, they made it clear that small businesses had been hurt in the process. Adotas

Move on:

On the other hand, some businesses responded to the situation by thinking creatively. One even created a puppet show, complete with musical performance, to share more about the plight of small businesses affected by the outage. Here is a list of how other small business owners reacted with great creativity to help customers adapt. Vocus


Of course, another reaction came from GoDaddy competitor HostGator. It’s important to remember in small business that problems experienced by competitors and their customers can also be opportunities. In this case HostGator offered huge discounts on its services for customers using the coupon code “Godaddyisdown.” Shout Me Loud

For 9/11, we have to reach back a bit to find that the same three reactions have been prevalent over the history of the last 11 years: Whine:

Opponents called it an "insult," "demeaning" and a "house of evil," but the angry protests did not stop an advisory board from approving plans to build a mosque and Islamic center two blocks from the site of the 9/11 attacks on the World Trade Center.ABC News, May 2010

Move on:

But many felt that last year's 10th anniversary was an emotional turning point for public mourning of the attacks. For the first time, elected officials weren't speaking at the ceremony, which often allowed them a solemn turn in the spotlight, but raised questions about the public and private Sept. 11. Fewer families attended the ceremonies this year, and some cities canceled their remembrances altogether. Chicago Tribune


To commemorate the anniversary of the Sept. 11 attacks, EarthCam, a webcam technology company, has released a stunning time-lapse video showing more than two years of construction of One World Trade Center. According to EarthCam, the photos in the video -- captured by multiple webcams -- were taken between February 2010 and September 2012. Huffington Post

So, what does this have to do with the iPhone 5? Not much. Unless you happen to be Samsung:

"Today's verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies... This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple's claims."

or Apple:

"The invite comes as fresh rumours emerge that the new iPhone will sport a larger screen, as well as a revised 19-pin dock connector." xl_Apple_iPhone_5_September_12_0.jpeg "There’s no mention of the iPhone 5, or its suspected launch mate, the iPad Mini – only the number ‘12’ (for September 12) with the words ‘it’s almost here’ hovering above it - pictured below."

So which are you? I'd like to think I embrace things but honestly, I think I go through a spectrum that starts with "Oh, man!", progresses through "Oh, well." and ends with "Oh, wait a second here…" Talk about it. How do respond to adversity in the world?