This Week in Drupal SEO News: Drupal Commons Video, Google TV, and HTML5
It’s a great day to be alive and an even greater day to optimize Drupal! Thanks for stopping by this morning for a dizzying force of Drupal SEO news. You might want to sit down for this. (As if you were standing up anyway..)
Join me after the jump for a head rush of Drupal SEO awesomeness: Drupal Commons Demonstration Video, Google TV and HTML5 buzz.
Drupal Commons Preview Demonstration Video
At the beginning of DrupalCon San Francisco, Acquia announced the work of a new Drupal Distribution called Drupal Commons. Drupal Commons is integration of “groups, discussion forums, blogs, wikis, documents, and events into a single packaged solution.” It’s purpose is to meet the business needs of enterprises who are looking for something like Jive.
Check out this demonstration video by Acquia’s Co-founder Jay Batson:
Like what you saw? Jay Batson posted an update of Drupal Commons this week. To read, click here.
Drupal Win: U.S. Department of Commerce Migrates to Drupal
According to Dries Buytaert’s blog, the U.S. Department of Commerce recently relaunched their website using Drupal.
The new site extends the MO of the government’s online transparency and open source savvy with blogging, comments, and the social media integration of Twitter, YouTube and Facebook. This is another big win for Drupal!
Google announced yesterday at the Google I/O Conference and on their blog that they would be launching Google TV. This new experience combines television with the Internet. It comes with Google Chrome built in, and you can access all your favorite websites while moving easily between television and the Web. Now you have access to millions of channels of entertainment and can turn your television into a slideshow viewer, gaming console, music player, and much more.
What’s even more exciting is that Google TV uses search to allow you to navigate TV channels, websites, apps, shows and movies. Just type in the name of the show, and you’re totally there, dude. You can also begin to optimize your website for Google TV. Check out Google’s introductory video:
This is potentially huge news for the search industry. Websites who have been making videos and creating channels on YouTube, Vimeo, or Viddler can now channel more link juice onto their site and rank very well for video content. While some SEO experts believe that content is the building blocks for a great website, there is no doubt that Google TV will create ample opportunities for targeting more keywords centered around video. It also ups the ante on content expectations from potential consumers. If you have considered creating videos for your website, now is the time to start launch the project.
And this is only the beginning of Google TV, since it is built on open platforms, the search giant challenges developers to start creating the new brilliant apps specifically for the Web/TV experience. Google is also working with Sony and Logitech to build Google TV directly into televisions. Who knows, in ten years the TV and Web could be one in the same...
HTML5 Gains Support at Google I/O
Besides Google TV, some of the other buzz at the Google I/O Conference centered around HTML5. Why? Simply put, HTML5 gives advertisers multi-platform support. Campaigns will work on the iPad, iPhone, Android, desktop and Internet-savvy televisions. This is important for two reasons. First, it will support video and canvas elements as well as geo-location, changing the way websites can deliver content, especially with mobile applications. Second, new elements help platforms, browsers and search engines to understand the relevancy of content and implement them into search.
This impacts SEO. Right now web pages can be constructed using “div” tags to organize content and help explain the navigational components and meaning of the content. HTML5 will allow content to be organized with nav, article, section and footer tags. This increased organizational and communicative functionality will allow for improved optimization of richer media like video and audio files. Overall, HTML5 will potentially improve search engine accessibility and help expand SEO to richer media.
Google likes to make a splash at their conference, and this year they have been quick to impress. As the Web evolves into richer media and new technological frontiers, your site needs to as well to stay on top and meet your online goals.
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