The summer brings warm weather, vacations, beach days, and BBQ. Combined, all of the above could spell disaster for your website traffic, leads, and sales. These three tips may help you mitigate the loss:
1. Write Timely Content:
There are several holidays and many major events that are held every summer. Write content, whether that is a blog, article, or white paper that tie in key summertime events and motifs such as major holidays, vacations, and high temperatures. How about “7 Reasons Why You Should Buy a Snowblower in July,” “The 3 Secrets To A Great Fourth of July BBQ,” or “Why You Need a New LCD TV for the Summer Olympics.” Now I don’t know why you’d ever want to buy a snowblower in July, but I’m certainly curious to find out! Eye catching titles can increase your readership and create new traffic.
2. Adjust Your PPC Campaigns:
The summer can bring some interesting traffic phenomena. With school out and vacation time, Internet browsing habits change. Make sure that you’re keeping an eye on your day parting settings.
Use the Adwords Keyword Tool to see if you can spot any interesting summer related keywords that you may be able to utilize in your PPC campaign. Don’t stop there though, make sure that you change your landing pages and display ads accordingly to best reflect that summer vibe.
3. Offer Summertime Promotions:
There is a reason why every retail store under the sun offers summertime discounts -- they work.
Offer a promotion such as a contest or discount. Get creative, a promotion doesn’t have to be a discount. You can utilize a summertime promotion to help drive customers to your Facebook Fan page or increase the number of followers of your Twitter account. If possible, get your customers involved. You’d be amazed at what people will do for a chance to win an iPad.
Take Summer Back
Staying proactive is key to taking advantage of summer trends. Continue to be forward thinking to find the next new opportunity. You never know when the next holiday or vacation might lead to a big sale.
In a paid search advertising campaign, there two main places your ad can appear in Google: in the right column with the rest of the paid ads and on…