If your'e dubious, here are some numbers. Studies have shown that shoppers who viewed video were 174% more likely to purchase than viewers who did not, and visitors who view product videos are 85% more likely to buy than visitors who do not. Additionally, video reduces bounce rate-- more than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. Retail sites with video show increased conversion by 30% and boost average ticket by 13%.
Videos are relevant and even critical to your sales and marketing efforts. They're important to mobile users on the go, decision makers researching your product, and your target market for your content marketing. These are all compelling arguments to get started with video marketing for your brand. And don't worry about buying fancy equipment-- get a handy cam, and start with a strategy that is valuable to your audience and execute. As you go you will gain more expertise and the knowledge to refine your strategy.