UK Government Puts Heat On Google to Fight Piracy
Google is under review for a pledge made to the British government more than a year ago regarding illegal filesharing websites. The department for culture, media and sport (DCMS) says it will examine the technical changes promised by Google in August, and, if necessary, take action. The prospect of fresh legislation that would force Google to downgrade pirated material in search results has been raised.
A spokesman for Google said: "We continue to work closely with the industry to protect rights holders and their material. Sites with high numbers of removal notices are now more likely to appear lower in our results, we've made it easier to report pirated material and now take down more than seven million infringing links per month."
Geoff Taylor, chief executive of the BPI, said: "Google said it would stop putting the worst pirate sites at the top of search results. Google's transparency report shows they know clearly which are most infringing domains. Yet three months into the much-vaunted algorithm change, many of these illegal sites are still dominating search results for music downloads."We are talking to Google to try to establish why this is the case. With the launch of music in Google Play, now is the time to build a genuine partnership and for Google to show the world that it loves music. This means Google must stop dragging its feet and giving profile to illegal sites that it knows rip off everyone working in music."