Twitter Releases Analytics Dashboard

Twitter Releases Analytics Dashboard

June 13th, 2013
Twitter logo

This morning, Twitter rolled out extensive metrics and analytics for the performance of your tweets. The information can be found on the Ads dashboard, and looks designed to get more people (including individuals) aware of and using the Twitter Ads platform.

The new free analytics dashboard access allows anyone to see the performance of their tweets, including how many Faves, Retweets and Replies each has received, as well as letting them sort by “Best, Good or All” for at-a-glance ranking of tweet performance. You can also download all the information as a CSV for later use, and see how many people are clicking on the links you tweet. Experts are predicting that the new analytics will become a treasure trove of data for marketers.
 
To gain access, just navigate to ads.twitter.com, sign in with your Twitter credentials and click the “Analytics” link at the top of the page (you don’t actually need to bother with the Twitter Advertising sign-up process).
 

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