Twitter Optimization Tips
Twitter.com is currently the fastest growing online member community, experiencing 1382 percent growth from February 2008 to February 2009, from 475,000 unique visitors in February 2008 to 7 million in February 2009. But this social community isn’t ruled by college kids and teen tweeters. The largest age group on Twitter is 35-49, comprising almost 42 percent of the site’s membership. Although Twitter is in no danger of encroaching on Google’s turf, they are still learning to (net)work with each other. One of the many ways Google is establishing a productive relationship with Twitter (and staying hip with those e-socialites) is through the integration of “tweets” in its search results. With so many working adults utilizing Twitter for networking purposes, it is a smart move to start optimizing your tweets for yourself and your business. Here are three tips for Tweet Optimization.
1. Keywords and Hash Tags The first step you need to take is to brush up on the best practices of SEO. The top ranking tweets are determined by keyword relevance. Use the hash tag before any keyword that you use. If you are in the business of real estate in Austin, use the following: #austinrealestate when you tweet about your business. Use your keywords as closely to the beginning of your tweet as possible. The Google bots interpret the words at the beginning as the most important. 2. Links and Length Insert links to great articles, blog posts, or other amazing content that is relevant to your business in your tweet. Remember that tweets can only be 140 characters long, so it is advisable to use a URL shortener before inserting the link, such as BudURL. Place the link to the content after your keywords in ensure the greatest ranking. 3. Relevance and Engagement One of the drivers of Twitter’s popularity is the amount of relevant and engaging information that can be collected. If you want people to follow and ‘retweet’ you, which also helps your tweet rankings, you need to post relevant and engaging tweets or links that pertain to your business or your online identity. The more great content you post, the more popular you will get with the community and Google’s tweet results. The process of optimizing your tweets is easier said than done. Post once or twice in the morning and then again in the afternoon. These are the times of day that Twitter is busiest. If you tweet too much, i.e., on the hour, you will lose followers very quickly. As the Internet’s usage diversifies, your efficacy of its tools and trends will need to evolve. In this era of diversified communications, the term “business as usual” takes on an entirely different meaning.