Sending too many messages to your customers, especially sales-pitches, can be very harmful for your reputation. Nothing's keeping your customers listening to you but what you say; make your marketing matter by building trust and engagement before you drive the hard sale.
Posting inappropriate content
You can’t delete your online activity, no matter how many times you hit the delete button. Posts, pictures, or comments in poor taste remain forever in the cache; if you wouldn’t email it to your mom, don’t post it anywhere online. If your company has proverbial egg on its online face, it may be time to do some damage control: own up and apologize for the error.
Not tracking yourself
Companies need to know what their reputation looks like online. A good monitoring dashboard will tell you what people are saying about you or your company when they say it, and give you the ability to respond right away to either thank them for positive feedback or engage them to try to fix whatever issue is giving them a negative opinion.
You will be known by your perceived attitude, and that perception is shaped online by what you choose to put there. The way you choose to discuss potentially negative situations will determine whether your readers interpret your musings as interesting or annoying. Try to stay positive.
Talking only about yourself
Do you remember the last time you tried to have a conversation with someone who only talked about themselves? Social media is about engagement. Engagement is a conversation. If you are not capturing your readers' attention, you are losing the game. Your latest sale is not the most interesting thing in their list of choices of what to spend their time reading.
What other digital sins can be a death blow to a company's reputation? Share your opinions with us in the comments.