Social Media & Engagement: How To Drive Revenue
In Entrepreneur, Amy Clark Braden from Austin, Texas asked "Which social network is best for converting followers in to customers?" The response details not only why businesses may not see much customer conversion on social media, but how to change that.
- Understand that shopping is not what customers are turning to many social networks for.
- Approach your social channel with a strategic plan and purpose to drive business.
- LinkedIn is mostly used by business people for business purposes. Networking with sales in mind is more natural on LinkedIn.
If you want to convert fans on Facebook, Google+, LinkedIn, Twitter, Pinterest or any other social channel, you have to drive likely prospects and customers there with promotions or compelling content. Then you have to give them the opportunity and reason to convert. If you've attracted the right audience with the right messages in the right place and the right time, they will.