Posted to Ben Finklea's blog on June 2nd, 2009

SEO Keys For Choosing a CMS

Search engine optimization can be an absolutely terrifying concept when viewed from afar. The time commitment and knowledge necessary for a highly-optimized site can stimie even the most seasoned CMO. So when it comes to starting that inevitable transition to the web, you can save a lifetime of stress and mistakes by choosing the right content management system (CMS) for your business. The right CMS can make SEO easy, or seemingly impossible, depending upon your decision. Here are some keys to choosing the right CMS for your online presence.

Control over titles, headings and meta descriptions

It is almost SEO blasphemy that there are CMS’ that don’t allow you the control over these are basic page elements. What makes it even worse is that said vendors will charge you extra “customization” fees to change these elements. If a vendor charges anything for these capabilities, get the frakk out of there.

Control over duplicate content

Duplicate content is one of the most common mistakes made on websites. Great CMS’ will either avoid these problems all together, or proactively give you a way to deal with them.

Custom anchor text

Make sure that the CMS you use allows you to customize your anchor text. Many systems cannot do this, so do not assume that you have these capabilities.

Image alt attributes

Image alt attributes are the best method you have to tell a search engine what the image on your site is about. This capability is a must-have, so the ability to implement the alt attribute within your image tags is essential to a great CMS.

Customizable URL structure

Your SEO team or firm is the only group who should be deciding the URL structure of your website. If a vendor or CMS service does not allow you control over this, get the frakk out of there.

Sitemap generation

Having an XML sitemap for your site is absolutely essential for any website. Make sure you have a CMS that can help to create one.

Making sure that you are investing in a search-friendly CMS system is the most important decision you can make with your website. A great search-friendly CMS is Drupal, a free, open source content management platform that supports a variety of websites ranging from personal blogs to community-driven websites. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Volacci.® Your Profit. Our Passion.