Posted to Ben Finklea's blog on February 17th, 2014

Rockefeller Habits [Ben's Productivity Podcast]

What You Must Do to Increase the Value of Your Fast-Growing Firm

Tip of the day: Read Verne Harnish's Mastering the Rockefeller Habits

Hi, welcome back to the podcast. I'd like to talk to you today about a book that I have read a couple of times in the last few years and if you know how much I read, or how many different books I read, I know that you'll find that interesting that I've actually read this book more than once.

The book is called Mastering the Rockefeller Habits and it's by Verne Harnish and the reason I like is so much is that it is so practical and it is actually a book full of executable ideas for your business. I'm going to share, very quickly, just some of the things that's covered in the book. Chapter one is called 'Mastering Growth' and if you're not growing your business, then your business is dying so 'Mastering Growth' is the first chapter. 'Mastering the right people, doing the right things' is Chapter two; a one-page strategic plan, the use of core values, organizational alignment, employee feedback, setting a quarterly theme, daily and weekly executive meetings, your brand promise, and even financing are all topics that are covered in this book and I find it to be one of the most practical books that I have ever read.

I've highlighted a number of different things in the book and I'm just going to share with you a couple of my highlights. One of them is a quote: "If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking." That is a quote from but Mr. Fuller. And another really great one is "the fundamentals in creating great business are the same for parenting great kids." And the three fundamentals: have a handful of rules, repeat yourself a lot, and act consistently within those rules. Another one: "Does your organization have objective top-five priorities?" Another quote: "In planning the middle is gone. You only have to define two points: where you plan to be 10-25 years from now, and what you have to do in the next 90 days." And of course all of these points are followed up with lots of comments and ideas and ways to actually implement them.

And that's just a couple of them; there are just so many more and I can't recommend highly enough that you take a few minutes and read every day from Mastering the Rockefeller Habits.

Ben Finklea, CEO Volacci

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