The Risks of Blogging
Blogging has proven its worth in the business environment by increasing traffic, conversions, credibility and authority within one’s industry or niche. But is it the right move for your business, specifically? Friday, I assessed the benefits of blogging and how it can help you. Today we will discuss the risks you expose yourself to by blogging. If you are not careful, you can damage your professional reputation, lose business, or possibly get fired. Before you decide that blogging is the right tactic for your objectives, assess these common blogging risks.
1. Overall productivity drastically decrease.
This could be due to high level executives spending too much time blogging and tweeting to focus on the other aspects of their jobs, like running the business and make important decisions.
2. You damage the company’s credibility.
This is far easier than it sounds. If you post false or misleading information that was published in haste, or ignorance, the company will have to suffer any and all consequences.
3. You get subpoenaed.
That false information ended up being libelous or infringing on the rights of other, you may have to face legal consequences in the court of law. That is never good.
4. You turn customers against you.
Sometimes the best thing you can do for your credibility is to keep your mouth shut. Responding to customer comments is essential when blogging. Responding inappropriately is essentially the worst thing you can do when blogging. If you can’t handle constructive criticism and get rude with your commenters, you will lose credibility faster than Michael Vick at a dog show.
5. You use the blog only for SEO.
Publishing constant links with the same anchor text, keyword-stuff everything is considered spamming. It is also what some companies do that utilize their blog for SEO purposed only. They never educate, inform, entertain or inspire their readers. No one likes reading spam. No one.
Do the risks outweigh the benefits? That is for you to decide with your business. One of the most important considerations you can make is if you have the capacity to write a blog. Is there someone in the company who is capable of writing and has the time? Blogging is a commitment, a responsibility. Blogs need to be updated on a daily basis with fresh, original and interesting content. Not every business is going to have the capacity for this. Before you decide to blog, determine what your goals and motives are and apply it to your first blog post.
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