Posted to Volacci's blog on May 18th, 2013

Preparing for Penguin 2.0

There has been considerable speculation for some time that Google was preparing another Penguin release designed to drastically change the relationship between link building and search results. That speculation has now been confirmed with the release of Matt Cutt’s video blog yesterday outlining the coming changes of Penguin 2.0.

Cutts promises an eventful summer for webmasters utilizing black hat SEO practices, and a giant step forward in Google’s attempt to reward high quality websites that offer a compelling user experience. Additionally, the changes are targeted to award sites that have developed a reputation for “expertise” in their industry, while taking away any organic search advantages that some sites have found from paid advertisements on black hat link building sites. We at Volacci have been preparing for this eventuality in a number of ways including:

  • moving
    completely to highly targeted, social link building
  • never associating our clients with pay-for-link black hat sites
  • emphasizing high quality content
  • emphasizing great user experience
  • building our clients’ reputation for expertise within Google’s purview

Any time there is a major shift within Google, it can affect site ranking dramatically. We are actively taking steps to assure that our clients are prepared for the changes and have sites, links and content that meet Google’s best practices standards. Here is Matt Cutts' video explaining the coming changes of Penguin 2.0.