Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. This is the second in a three-part series describing the "what", "why" and "how" of curated content.
Are you considering adding curated content to your marketing strategy? Check out this whitepaper explaining curated content in detail!
Maybe you've heard about content curation, but you don't know what the big deal is. People are telling you that you need to implement it as part of your marketing efforts, but try as you might, you just don't get it. Fortunately, Volacci is here to help you.
Content curation can be a powerful tool, both for SEO and for building relationships with your customers. Why is that?
Firstly, and most importantly, your customers will benefit from the content you curate. Think about the brands and websites you trust. They probably regularly post content, and when they speak, you stop and listen. You can't build credibility if you aren't producing content, and curating is an easy and effective way to start showing that you don't just work in your industry-- you know it.
Secondly, curating is good for your company. When you're scanning news feeds for information day in and day out, you get very familiar with industry trends-- and having someone on your team who's always up to date on the latest information will be a big boon for your organization.
Third, content curation is good for SEO, or search engine optimization. Websites that have lots of high-quality content are more trusted by Google, which means you'll show up higher in the search engine results pages, which means you'll have more clients… I could go on.
Building trust, building experts, and building up business? Sounds like content curation is a great tool for any business willing to invest a few minute every day in reading the news and writing about what they find.
For more about curation, check out our whitepaper on the whats, whys, and hows of content curation, or come back for our next podcast soon. See you then!