Are you considering adding curated content to your marketing strategy? Check out this whitepaper explaining curated content in detail!
So you're ready to start curating content. Or are you? You're all fired up about building up your brand, but maybe you aren't sure where to begin with curation. That's ok-- everyone has to start somewhere.
The first thing you need to consider when you're curating is where your content will go. Do you have a blog or some other content type on your website where you can post? If not, and if messing with your website's infrastructure is too much of a hassle or a budget-buster, consider setting up an independent blog, at least for the meantime. Blogger, Wordpress, and Tumblr are all great platforms-- or, if you run on Drupal, contact us at Volacci and we can help you get set up.
Second, where will you find your content? There's a huge number of tools you can use to curate content, some of them expensive, and some of them free. At Volacci, we use a combination of paid and free tools to get the job done. If you're just starting out, though, set yourself up with a feed reader and subscribe to ten or so industry blogs. This should keep you flush with news for quite a while.
Third, once you've got a place to put your content and you've got an article you're ready to write about, make sure you offer your own perspective. One format that we recommend to people who are starting out is the following:
Write an introduction that offers some setup about the industry, the article, or the writer of the article. Quote or paraphrase the most interesting segments of the article, and then discuss it and offer your own perspective. Offer a quick recap in the conclusion, and reach out to your audience with a question.
As with any content, make sure you proofread what you've written, and if you can, get a second set of eyes on it-- you'll get penalized with Google if you post lots of typo-riddled, spammy articles.
Once you're done, just post and share-- it really is that simple!
So now you know what curated content is, why it's so important, and how to do it. For a more in-depth discussion of curated content, feel free to check out our whitepaper on the subject, or contact the team at Volacci for more information. Good luck!