Posted to Leigh Carver's blog on August 13th, 2013

[Podcast] What is Curated Content?

Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast. This is the first in a three-part series describing the "what", "why" and "how" of curated content.

Are you considering adding curated content to your marketing strategy? Check out this whitepaper explaining curated content in detail! 



If you're in marketing, or ever read any blogs about marketing, you've probably heard mention of content curation. Effective digital marketing strategies include content curation as a key component-- so if you aren't curating, or if you don't know what content curation is, this podcast should help.

So what is curation? Put simply, content curation means writing articles about articles. It's simple, really-- in fact, you come into contact with curated content dozens of times a day. Huffington Post, Mashable, and Lifehacker are all prominent content curation sites. But those sites don't just write about articles-- they give it their own spin. So maybe we should revise our definition to, Content curation is regularly finding relevant industry articles and writing about them in a way that adds your own perspective.

Content curation is a valuable marketing strategy because it allows you to build better relationships with your customers, and build up your presence in the search engine results as well. When you curate content as a marketing strategy, you need to do make sure you do so on a regular basis, and that you share the article on your website with a link back to the original source. This is good SEO, and moreover, it's good manners.

For more about curation, check out our whitepaper on the whats, whys, and hows of content curation, or come back for our next podcast soon. See you then!