Optimize Your WordPress for SEO

Optimize Your WordPress for SEO

April 19th, 2013
wordpress SEO suggestions

WordPress is a popular CMS, and currently powers 1 in 6 websites. SEO can be a source of concern for brands who hose their pages on WordPress, so here's a quick set of tips on how to improve your UX and SEO on your WordPress site.

 

Remove Some WordPress Defaults
  1. Remove the “Hello World” post and “Sample Page”. Delete them from the trash to keep your database a little less cluttered.
  2. Remove (or change) the default “Uncategorized” category. Do this within the admin area by navigating to Posts -> Categories. The default category should be a top focus for SEO. Ensure that you create relevant categories for all your posts.
 
Set Your Permalinks
The default setting for Permalinks isn't an efficient URL structure for SEO. Changing the setting to Post Name (/%postname%/) is usually best practice.
 
Add Some Update Services
Having your site indexed is fundamentally the most important thing for you. If a URL isn't indexed it will never be shown in any SERP. Add update services within the General Settings page. Ensure these four are in the list:
 
 
WordPress Homepage: Blog Posts or a Static Page?
Because WordPress was originally created for bloggers, the default setting sets the homepage to output your latest posts. If you want to change this to a static page:
 
  • Create a blank page for your latest blog posts.
  • Go to Settings -> Reading settings.
  • Choose whether you want latest posts or a static page for Front Page Displays. 
  • For each article in a feed, show the excerpt.
  • Ensure “Discourage search engines from indexing this site” is unticked. 
 
Use Google Analytics
Google Analytics lets you track what's going on your site. It's free and so easy to implement that there’s no excuse not to use it. Create a new analytics profile, and then install Google Analytics for WordPress by Joost de Valk. Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you receive from search engines. Incorrect implementation of analytics can cause incorrect data to display. 
 
By tweaking some default settings, setting permalinks, adding update services, and installing Google Analytics – you will greatly improve your WordPress site for SEO and the user experience.
 

 

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