Posted to Emily Coalson Rodvold's blog on November 28th, 2013

Observations From an Intern: Digital Marketers Never Stop Learning

In a field where the technology is always changing, digital marketers have to embrace lifelong learning

I've wanted to work in digital marketing since I was a junior in college, and now I have my chance to learn what life is like in an agency! These are some of my observations from my first few weeks of working at Volacci.

Observation #2: There’s No Such Thing as Information Overload

Over the past few weeks, I’ve seen that people who work in digital marketing must be hungry for knowledge in order to succeed. Since the technology used in the digital marketing industry is always changing, I’ve learned that it’s incredibly important for professionals in the field to stay up to date with the latest news.

Digital marketing is not the type of industry where someone can graduate from college, start their career, and think that their education is now over. On the contrary, when I was offered my internship, I was told that my education is just beginning.

During the first day of my internship, I was given a list of books to start reading, such as Raving Fans by Ken Blanchard and Sheldon Bowles, and Drupal 6 Search Engine Optimization by Ben Finklea. In addition, one of my co-workers encouraged me to create a list of websites that publish articles about Drupal, Google, and digital marketing, and to read them often.

Another example of education at an agency is Volacci U, which is a weekly meeting where our CEO gives a talk to the agency about an interesting piece of news going on in the marketing world. We talk a lot about the power of Drupal as a marketing tool, and (according to my coworkers) have explored topics like the future of marketing automation integration with Drupal websites, the SEO power of Drupal, and how modules like rules, tokens, and workflow can make marketing professionals’ lives easier.

In addition to what I’ve experienced so far as an intern here, I’ve seen marketers all over the world that I follow on Twitter tweet articles on the latest and greatest in online marketing and Drupal innovation. I’m a firm believer in lifelong learning and I think that if agencies promote environments that stress the importance of learning that they will see results from their efforts. 

I'm excited to be here, and look forward to working hard and learning even more about digital marketing over the next few months. For more of my thoughts on intern life, follow me on Twitter @EmilyCRodvold. I’ll also be blogging here every week.

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