Not Optimized for Mobile? You're Losing Business.
Is your site optimized for mobile? A recent study suggests more and more consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.
- When beginning a search, 57 percent of smartphone users go directly to a brand’s app or website.
- 60 percent of consumers expect a business to be within walking or local driving distance from their current location.
- And one out of every three smartphone users search for a business’s contact information.
- Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half.