Nine Tips For Better Blogging

Nine Tips For Better Blogging

September 20th, 2012

Even if you have the best intentions in the world, coming up with a constant stream of new ideas for blog posts can be pretty intimidating. All too soon, the corporate blog lies empty because the company has run out of ideas. Don’t let that happen to you!

Use your colleagues: Brainstorms can be a brilliant way to come up with interesting blog ideas.

Become a Serial Killer: Serialising your blog posts can be a great way of producing killer copy over the medium term, rather than putting all of your eggs in one basket. By producing a series of posts on the same topic, you increase the apparent relevance of your site for that subject – and give your readers some other pages to click onto.

Read: The more you read other people’s blogs – even if they’re not relevant to your industry – the more you’ll understand what makes for engaging content.

Invite guest bloggers: Consider asking an industry influencer if they’d like to contribute to your corporate blog.

Ultimately, there are just five things you need to consider when writing corporate blogs.

Your posts need to be:


These are the golden rules for great blog content so never publish anything without considering those first.