Posted to Leigh Carver's blog on August 2nd, 2013

Measure Metrics Like an Email Marketing Expert

Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Regardless, when designing and implementing your email marketing campaign, here are a few key metrics that our email marketing experts recommend always including:

  • Open Rate
  • Clicks
  • Visits
  • Unsubscribes
  • Bounces
  • Subscribers

Knowing what's getting attention (open, clicks, and visits) in your online newsletter is key to building up better content that will interest your target audience. Likewise, being able to weed out the bad content (unsubscribes and bounces) will help you make your team into email marketing experts.

For examples of newsletters that you can pattern your own success off of, check out our recent Newsletter Best Practices eBook. Just remember to keep your finger to the pulse of your online newsletter, and you'll be on the right track to email marketing success.

What advice would you give companies putting together their first newsletter, or overhauling their email branding? What are your must-measure items? Share your thoughts in the comments.