Posted to Volacci's blog on November 12th, 2013

Making Social Media Your Own: A Guide to Vanity URL Customization

Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. 


What difference does a custom URL make? A powerful one if you are promoting your social media presence in any meaningful way. On their vanity URL support page, Facebook lists a great example of an automated URL address "" that is hard to navigate, later being customized to be


To get a custom Facebook URL, simply log into your account and go to If your account controls multiple pages, select the page you want to customize from the drop down screen. Enter your desired custom URL and search for availability. If it is available, select confirm. If the desired URL is not available, you’re out of luck, sorry, John Smith.


YouTube can be a powerful place to spread your message or raise brand awareness. Why not make the URL another part of that formula? [[{"attributes":{},"fields":{}}]]

To customize a YouTube channel URL, sign in to your account and go to advanced account settings. Under “Channel Settings,” click “Create a Custom URL.” [[{"attributes":{},"fields":{}}]]

If you’re lucky, your first choice will be available. If not, choose an available name that reinforces your brand or makes you easily identifiable. Then, promote your channel for everyone to see! [[{"attributes":{},"fields":{}}]]


This is kind of a trick question entry, as Twitter automatically creates a profile page based on each Twitter handle. To change your Twitter handle, go to Settings and change the Username under the Account tab.


LinkedIn has customizable URLs too, which is a great way to impress potential employers or show prospective employees that you’ve got your act together. LinkedIn’s support page outlines the process to set up a LinkedIn vanity URL:

You can customize your public profile URL when you edit your public profile. Custom public profile URLs are available on a first come, first served basis.

  1. Move your cursor over Profile at the top of your homepage and select Edit Profile.

  2. Click Edit next to the URL under your profile photo.

  3. In the Your public profile URL box in the bottom right, click "Customize your public profile URL".

  4. Type the last part of your new custom URL in the text box.

  5. Click Set Custom URL.


[[{"attributes":{},"fields":{}}]]YouTube’s pesky little rival is really growing in stature, and also has customizable vanity URL options that can apply to each uploaded video, instead of just to the main channel, like on YouTube. To customize a video URL, you must first customize your account URL, in the settings menu of your Profile. Then, each video’s URL may be customized in its own advanced settings.


[[{"attributes":{},"fields":{}}]]Pinterest URLs are easily changed, simply by logging in to edit your profile, and changing the username. This can be done under the settings tab. Pinterest URLs are always the same as the username, but can be changed repeatedly without impacting earlier shares under a different URL.

Now that you know how to brand your name across social media, go out there and make a name for yourself!

Are there any other social media services that you would like to have a custom URL for? Leave a comment below and we’ll see if it can be done!

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