Link Juice for the Week of 1/31-2/4
Every week I search the web for articles I think you might find interesting, dare I say mind blowing, then link to them here in a weekly blog post I call Link Juice. Some are about SEO, some are about Gadgets, others are on CRO, the NFL, the NBA and any other acronym I come across.
Kenneth Cole’s #Cairo Tweet Angers the Internet - A good lesson in how NOT to use social media.
Hulu CEO welcomes back The Daily Show & more from Viacom, lays out a battle plan for the future - After being dropped in April popular Viacom programing including The Daily Show, The Colbert Report and Tosh.0 return to Hulu.
Google: Bing Is Cheating, Copying Our Search Results - Search Engine Land's Danny Sullivan surprised all of us Tuesday when he went through a "Honeypot" test to show that Microsoft's Bing was blatantly copying Google.
Marketers Suit up With Twitter, Facebook for 'Social Bowl' - It looks like advertisers will dedicate some of their $3 million per 30 second ad time to social media. Audi will include a hashtag in their ad in hopes of continuing the conversation on Twitter.
News Corp. launches The Daily news magazine for iPad - While the launch came as no surprise, what I thought was interesting was Apple's plans to allow app developers to provide in app purchases.
Apple, Campbell's Say iAds Twice as Effective as TV - From the article, "Indeed the five-week study, conducted by Nielsen, showed that consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often."