Link Building After Penguin
Since the Google Panda and Penguin updates earlier this year there seems to have been a lot of widespread panic over the internet. Yes, some things have changed. But this is nothing new within the SEO industry. Things are always evolving.
The biggest effects Panda and Penguin have had is the quality of links required, not just to get closer to, or stay in position 1, but also so that you don't get yourself kicked out. That rules out directory submissions, low quality link exchanges, pay per post websites and all the stuff lazy link builders and website owners would pay a few pennies for to increase their rankings.
One thing that is a little more difficult, a little more frustrating is how webmasters are a lot more internet savvy these days. More frustrating in the sense that a lot of these are asking for money to publish your article. A lot of these webmasters often don't care about the quality of your article, perhaps don't even read it and they're just happy to take the payment to publish it.
These updates have also forced us to become more creative with our writing. Some clients even employ freelance writers to help produce content and turn briefs into solid articles that we can publish on third party websites. Indeed, 2012 seems to be the year of the freelance writer.