Posted to Leigh Carver's blog on October 25th, 2013

BADcamp Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions

If you're out in Berkley, California this weekend, stop by BADcamp to see Volacci's CEO Ben Finklea lead an amazing session titled, "Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions." You can see the full event promotion here.

Who should attend this session? This session is designed for developers, site builders, and marketers who have embraced the "Drupal Way". It assumes knowledge of Drupal admin, installing modules, and basic configuration tasks. An understanding of how Rules and Tokens work is helpful, but not necessary.

The session will also discuss basic and advanced uses in each of the following areas:

  • Tokens: Using basic contact data to create friendly and personalized experiences for site visitors far beyond "Welcome back".
  • Rules: Dynamically engage each visitor with unique content, calls-to-action, and even site navigation built just for them.
  • Conditions: Use marketing data about each visitor - list membership, past actions, emails opened, campaign engagement, etc. - to change the way your Drupal website behaves.
  • Actions: Respond well when a visitor takes a certain action on your website. Easily build a profile for future engagement, send emails, show different content, connect them to the sales team, and more.

So head on out to BADcamp this weekend and give Ben a big ol' Volacci howdy from the staff here in Texas. You can find him Sunday, Oct, 27th at Dwinelle D 145 from 9:00 - 9:45am.

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