Laughter is the Best Medicine (for Your Content Strategy)

Laughter is the Best Medicine (for Your Content Strategy)

March 5th, 2013
Theodore Roosevelt laughing.

Funny websites consistently have higher traffic and a greater quantity of viral content than their serious counterparts. Cracked.com’s article views average in the millions, and comic strip The Oatmeal has a following of more than 800,000 people on Facebook. And, perhaps most importantly, their content is constantly going viral.

 

Content marketers can learn a lot from comedy sites. Here's a list from Social Media Today of things content marketers can take away from the success of Cracked, The Oatmeal, CollegeHumor, and more.
 
1. Serious is boring.
If you make your content too technical or too flowery with words, your readers will start dropping like flies. As Social Media Today points out, if it’s already hard to make people notice what you want to show them in real life, it’s harder on the internet. Your goal should be to promote your products or services by leading possible customers to stay, read, and understand you. Unless you're in a very technically specific field, it's important to keep your text easily accessible: use common words in a light, conversational tone.
 
2. Funnier content gets more engagement.
It’s a well-established fact that funny content gets more attention. On social media sites like Twitter and Facebook, for example, you’ll have better chances of gaining more followers if you tweet anything amusing and lighthearted rather than focusing wholeheartedly on boring commentaries. Find a way to spin what your'e saying to engage and delight your followers. Humor receives more (and longer lasting) attention.
 
4. Interesting and entertaining information is memorable information.
You can say that your content marketing strategy is really effective if your audience remembers what you've shared with them. One way to make a memorable content strategy is through research-- people love to read about interesting and sometimes obscure trivia, so find an interesting topic that relates to your products and concepts. Then write about it in a way that’s light, humorous, and unique.
 
5. Everyone likes a good laugh.
People are always looking for new, creative, and random things to laugh about. As Social Media Today points out, that’s why Gangnam Style was popular despite it being a Korean song, why Harlem Shake became a hit despite its nonsense and why the unflattering photo of Beyonce became a meme despite the cautions of her publicist. Everybody likes to laugh-- so taking a humorous approach will make your content more popular, more accessible, and very likely more memorable.
 
What do you think? Have you tried taking a humorous approach to your marketing copy? What sort of results did you see?

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