Posted to Volacci's blog on December 2nd, 2011

How to optimize the jingle bells out of content

We can’t think of a better holiday present you can give your website than to make sure that each piece of content is as optimized as it can be. From your About Us page to blog, the following is an optimization wish list of items you need to cross off before you hit the publish button.

Keyword Inclusion

After you choose the right keywords, make sure you sprinkle them throughout your content. Keyword density is how often a particular keyword is used within one piece of content. For example, if you use your keyword twice in a 200-word blog post, your keyword density for that item is one percent.

There’s not a percentage you should shoot for but please refrain from keyword stuffing. It’s not appetizing to visitors and it’s a definite turnoff for search engines. In fact, they can penalize your website if they catch you doing this.

Internal links

Internal links are those that connect one page to another page on your website. Internal linking is a great SEO strategy because it provides visitors and crawlers with extra information on the topic they’re already reading about and also provides them a quick way of getting there. Volacci SEO specialist Mitch Holt wrote an in depth blog post about internal linking with Drupal modules and Wordpress plugins to help implement the strategy.

Anchor text

Anchor text is a nice way to display (hide) the long url you’re linking to. For example, the anchor text in the previous section is “blog post about internal linking” while the url is:

How you phrase your anchor text makes a big difference. Anchor text should properly and succinctly describe what you’re linking too. Visitors will click on the link if they know where they will be taken. Anchor text can also be valuable SEO real estate if you can naturally include a keyword.

Compelling Content is King

Note the modification to the tried and trite adage. Content will attract traffic if it’s useful, fresh and high quality. Don’t even think about publishing before you’ve checked for grammar and spelling errors, which can damage the credibility and professionalism of your site. One way I catch missed errors is by printing out what I’ve written. People scan, not read, what’s on the computer screen so it’s easy to miss things you would normally see on paper.

Attract visitors with a catchy title that’s 15 words or less. Titles should accurately reflect what’s contained in the body of work. A fellow writer passed on this link about about writing attention-grabbing headlines on See if the tips work for you.

Last, check and see what others have written about your topic. Ask yourself if you’re adding to the conversation or merely parroting what’s written.