As an article in Search Engine People points out, most link building tactics (such as directory submissions, link exchange, article marketing, forum posting, and so on, were once legitimate. However, when people get spammy with their techniques, there's a problem.
It reaches to a point when the spam starts affecting the SERP to disproportionate levels. Eventually Google has to make an algorithm tweak and suddenly a lot of legitimate links that were once considered the assets turn into liabilities for the websites. Isn't it ironical that webmasters are looking to disavow links that they've spent years in acquiring, or people are asking for money to remove the link that they've once charged for putting up?
Guest Blogging is a fairly new entrant into the long list of link building techniques, and by far, the most meaningful one, because unlike directory submissions, or posting the same article to hundreds of content farms, you are actually contributing something of value to the World Wide Web. However, as guest blogging gets more and more popular, there are some developments that might lead to the demise of this method in the coming years.
So how can you avoid the fallout of future penalties for guest posts? The same way you would avoid being penalized for other link building tactics. Stick to what's legitimate. In case that's not clear enough, here's a list of three don'ts:
- Don't "Buy" Guest Posts: Avoid bloggers, who ask for a payment, because sooner or later that blog will be publishing all sorts of spam from left, right, and center.
- Don't Shop For Cheap Guest Posting Packages: When hiring a writer to carry out guest blogging on your behalf, you need to think about saving your reputation rather than saving some bucks. Don't hire someone for so cheap that he or she will cut corners.
- Don't Try To Streamline: Guest blogging should be a process driven by the quality and not monthly targets. Make posts as detailed and as valuable as you can. Rest assured these guest posts will continue to serve you regardless of how many updates Google make.
What do you think? What are your do's and don'ts of guest posting? Let us know in the comments.