Posted to Ben Finklea's blog on June 2nd, 2010

How to Increase Your PageRank in Three Simple Steps

By now, you have probably read tons of material on how important keyword usage is for your rankings, but its not the end all be all. Yes, keyword usage is incredibly important and the foundation of your SEO campaign, but is counts for only half, maybe less, of Google’s infamous algorithm. The Google algorithm primarily weighs two factors: relevance, which is a function of how keywords are used on a site or page; and PageRank, which is a function of how your site or page is woven into the Web’s massive map of links. There are other factors, but today we are going to focus on just one: PageRank.

When using keywords, you can do everything right to improve the relevance of your site and pages, yet still not rank on the first of Google’s SERPs. If you are targeting highly competitive keywords, which means tons of other sites are trying to rank for the same keywords, you need to improve your PageRank to break through the clutter and get ranked on the first page of Google.

Join me after the jump for three ways to increase your PageRank and rank on the first page of Google.

1. Add Relevant Content Consistently

Everyone’s heard of “an apple a day keeps the doctor away”, but not everyone knows the SEO mantra: “an article a day improves your page rank”. Haven’t heard of it? Probably because I just made it up. But that doesn’t mean it isn’t true. The saying actually goes “fresh content = higher search engine rankings”. I feel like mine has a little more panache.

Fresh content needs to be relevant to your website and added consistently. ‘Consistently’ can mean once a day, once every other day, or twice a week. Any less than that and you aren’t shoveling coals into the train engine fast enough. A blog is a wonderful solution for adding relevant content to your site consistently while establishing yourself as a hub of authority within your niche.

2. Improve Internal Linking

The internal linking of your website is absolutely critical to a visitor’s experience. Well-structured internal links will boost your visitor count, overall readership of that blog you started in step one, and help your PageRank...

The first place to start is with a sitemap, the proverbial treasure map for conversions. Sitemaps help search engines find out exactly what your site is about, where everything is, and how relevant it is to your expertise. If you run Drupal, you need the XML Sitemap Module. You can also cross link your website or blog. What I mean by this is if you reference another article or area of your site, link to it. This helps if you have tons of content on your site as well as helping improve your rankings with the search engines. Human readers will also dig deeper into your content, resulting in respect and, with fingers crossed, more conversions.

3. Content Siloing

When search engines review your site’s keywords and content, they determine a theme (or themes) and level of relevancy for search queries. If your themes are vague and not interpreted well, search engines will not be able to rank your pages efficiently. By implementing certain themes consistently throughout your site, you are establishing “content siloing” within your overarching SEO strategy.

Well disseminated keywords and content throughout your site will help search engines determine the theme of your site’s page or section. First, determine what keyword you want to focus on for a page or section, and then optimize for said keyword. Do not confuse yourself, your readers, or the engines by frequently using your other keywords on this page or section. It may sound like a no-brainer, but you will be surprised how often it does happen.

Each page should fit into a theme and have a specified topic. Optimize with keyword. Rinse. Repeat. This method will allow you to craft content themes and help these pages become more relevant and authoritative.

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