Posted to Ben Finklea's blog on March 16th, 2007

How to get a High Ranking in Google - Search Engine Optimization

Google makes it sound easy:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

But, it requires a bit more. In fact, Matt Cutts, Google engineer and liaison (of sorts) to the webmaster community was quoted in a recent Computer World article:

Google's Cutts says that creating a high-ranking Web site is really quite easy. Just focus on the customer and create compelling content that's buzzworthy, vital, or that provides some sort of service or resource that a reader would want to bookmark. In other words, pretend Google isn't even there.

He points to comparisons between two English-to-Japanese translation Web sites. One site was very much like a brochure and just four or five pages. The higher-ranking site included a tutorial about how to write your name in Japanese, as well as information about different Japanese dialects. "It's that kind of creativity and information that hooks people," Cutts says. "Those kinds of compelling content are exactly the things that help you crack the code at Google."

Just keep hammering away at creating great websites with content your users will love and you will rank high! We see it again and again with our customers and it definitely works.