How to Evergreen Your Old Content

How to Evergreen Your Old Content

November 29th, 2012

Every marketer and webmaster has heard the phrase "content is king." But for those of us who don't have time to constantly produce new content, there are ways to appropriate older material and make it evergreen.

 

According to Search Engine Journal,
 
One remedy, in terms of evergreen techniques, is to transform the series into an eBook. Then you can distribute the eBook using email marketing platforms and calls to action. Once complete, you have actually accomplished two things. First, you have successfully used an evergreen tactic so your valuable, not so fresh, content is in the eyes of new website visitors. Secondly, you have  implemented one of the strongest lead generation techniques – a free eBook in exchange for an email address. An added bonus is the chance of the eBook becoming link building bait, and being shared throughout other websites.
 
Some of the results of evergreen content include lead generation, remarketing, increased revenue, and link building. Not bad results considering you've already done the work!
 
What methods do you use for generating evergreen content? Share your success in the comments below.
 

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