Great Welcome Emails Nurture Your Customer Relationships
The first email you send after a customer signs up is crucial for cultivating interest. It's critical to establish an ongoing relationship with customers and prospects, especially when you're just starting out. Here are seven must-follow tips for creating a great welcome email:
- Be Recognizable: The "from" line should be your company name or the person your subscribers specifically opted-in to get emails from.
- Provide a Reminder: New subscribers may not remember signing up, so remind them how they got on your mailing list or when/where they signed up for your emails (e.g., at a specific event, on Facebook, etc.).
- Have Some Fun: Unless you're in a super serious industry, injecting a little personality in your message will help you stand out from a sea of similar emails.
- Be Consistent: Your emails should have a consistent look with the rest of your brand. Are your company colors red and gold? Using consistent visual cues will help jog your readers' memory.
- Link to More Details About Your Company:
- This is key for developing a relationship. Refer new subscribers back to pages on your website that can be helpful, like the FAQ section or your blog. They can easily access more background information about your company, product, or service.
- Get Social: Link to your Twitter, Facebook, Pinterest, LinkedIn, or any other social networks you may be on. Don't forget your blog, too.
- Set Expectations: Let your subscribers know how often they'll hear from you and what you'll send them. This way they'll be prepared and won't mark your emails as spam.