Google's Disavow Links: The Good, The Bad, and The Ugly

Google's Disavow Links: The Good, The Bad, and The Ugly

October 23rd, 2012

Google has recently launched a new “disavow links” tool that has the internet all abuzz. Following a release from Bing two months ago, Google has now given webmasters the ability to disavow themselves from low-quality links pointing to their website.

Several reasons that Google has implemented the disavow links tool include:

  1. To make things easier on webmasters who are constantly receiving emails to have links taken down, and;
  2. To combat negative SEO, especially when used as black-hat tactics against competitors.

However, Cutts stressed that the disavow link tool should be used only in cases where all other attempts to have the links removed have failed. In fact, the article makes several interesting points on this topic, including:

“I can definitely see Google using it as a trigger to perhaps manually spam check those sites that are being flagged repeatedly by webmasters or used to detect footprints left by link spammers. So good websites could also have their sites potentially flagged as a possible bad source of links because of clueless webmasters, even though those clueless webmasters are actually making more work for themselves by disavowing links that are actually helping them."

What do you think of the disavow tool? Will it be a tool for good or a tool for evil? Will you be using it? Let us know in the comments.